Amazing and strong color . Orange ,very deep and vibrant. My normal haircolor is dark brown,and I've deep blue eyes. I always bleach my hair and tone it untill it's almost white before I put the color in. Then I put a plastic bag or a reusable plastic hair cap and put a beanie on top of the cap. I leave the color in my hair for at least 3 hours,but sometimes I let it stay in for the night,so around 6-8 hours. I also wash my hair with a precolor shampoo to ready my hair for the color. This one made several cool shades when mixed with vampire red and infrared. I have a mohawk hairstyle ,so the colors are pretty impressive and people comments a lot on it. I love to dye my hair ,it always shows what kind of mood I'm in ,and I also dye my hair to get in a better mood. I take very good care of my hair with cures and I go to the hairdresser every 4th or 6th week. Always remeber to take good care of your hair if you bleach and dye it on a regulare schedule. If you are in doubt about bleaching or dying ,contact a hairdresser or a hairsaloon.